ABOUT US
We are a small collective, drawn together by a love for old Hong Kong and new stories.
THE BRAND
112 mountainyam is a Hong Kong-based ready-to-wear label founded in 2013 by designer Mountain Yam. In 2025, the brand officially transitioned into eco-national chic, drawing inspiration from Hong Kong's early republican era of the 1930s. Centered around contemporary Chinese Tang suits, the brand combines functional materials with natural eco-friendly fibers to create a youthful, modern take on traditional Chinese fashion.
"Discover who you are; express who you are."
The brand respects urban individuals — both women and men — who dare to pursue their dreams, inspiring confidence through dynamic and fashionable designs. The label takes its name from Pantone 112 — a hue that evokes futurism, freedom, and organic vitality. 112 is also a formula: 1+1=2 — invention + individuality = true self.
One jacket, two ways to wear. One side tradition, one side modernity. No trends. Only clothes that stand the test of time.
THE DESIGNER
Designer Mountain Yam’s personal design mission is to remind people that the world is big, vibrant and full of inspiration. Yam graduated with a master’s degree in fashion design from the Institute of Textiles and Clothing at the Hong Kong Polytechnic University and received certificates from the Fashion Institute of Technology and Parsons School of Design in New York.
In 2014, Yam was recognised as one of the “Next Generation of Design Talent – 40 under 40” by Perspective Magazine. In 2015, Yam received a Dynamic Style Icon Award from Jessica Code Magazine, followed by a Hong Kong Designer Award from Jessica Magazine in 2016. In 2018, Yam was selected to represent the city as part of the Belt and Road International Young Fashion Designers Showcase Tour. In 2020, Yam leads green fashion and sustainable fashion design in Hong Kong.
THE COMPANY
My Fashion International Limited was founded in 2014 by designer Mountain Yam. The company operates three divisions — OBM, ODM, and OEM — focusing on brand consultation, value proposition, corporate uniform design and production, strategic planning, and creative marketing solutions. Our services cover a wide range of industries including hospitality, banking, aviation, real estate, education, cosmetics, and public utilities.
Our clients include Link REIT, Hysan, Ritz Carlton, Nina Hospitality, The Mariners, Regal Hotels, The Park Lane Hong Kong, HKTDC, Watsons, HK Express, Jockey Club, ORA, Simmons, and The Hong Kong Polytechnic University, among others.